• HOME
• PORTFOLIO
• SERVICES
• ABOUT ME
• FAQ
• CONTACT

Stuff I Do

---

If you've found your way to my Services page, you're probably wondering if I provide the kind of service you need.

In other words…

Do I write the kind of things you need put into words?

Let me answer this by giving you a little of my philosophy of writing. Simply stated, I believe that writing is writing.

HUH?

It means that whatever format a particular piece of writing takes–from a simple email to a sales letter, from a brochure to a magalog, an article to a full length feature film script–the principles of good writing are the same.

This means for you that if your project requires clear writing that gets your message across accurately and efficiently, then I can write it.

The details of format–special technique for SEO writing vs. script writing–are not as important as the quality and clarity of your writing.

Think of it this way — anyone with a pilot's license knows the principles of flight and these principles don't change if you're flying a Cessna 150 or a Gulfstream V. Any pilot could fly either — it's just a matter of learning the particular requirements of the different aircraft.

So read through the list of possible types of writing (and subsidiary services) I provide. If you don't see EXACTLY what you're looking for, contact me directly.

I'm sure I can put into words, what you're trying to say — in whatever format (brochure, email, sales letter, script, etc.) that you require!

Annual Reports

Anything from a simple document outlining the past year's accomplishments to complex, multi–part books aimed at current and future investors.

Articles

Geared toward either internal or external communications, articles can be written for academic journals, consumer publications, newsletters or trade journals. They can be provided with my byline or ghostwritten under your name (see Ghostwriting and Collaboration below). Typically written not to toot your own horn but to demonstrate your expertise in your area, articles can boost name recognition of you and your services.

Brochures

The simplest form of communication between your company and your customers, brochures can range from a three–fold brochure outlining your company–s offerings or a specific product to complex mini–magazines describing what you do in depth. They can introduce a new product or service or provide internal and external sales people with documentation to use in sales presentations.

Catalogs

The workhorse of marketing, catalogs are a virtual (whether in print or online) storefront allowing customers to browse your offerings and find exactly what they need.

Conference & Trade Show Materials

Event programs, posters, audiovisual and video scripts (even skits performed to demonstrate your product), flyers and workbooks are needed whenever you gather with colleagues or customers.

Consulting

Often a project budget may not allow hiring a professional to produce but having someone with the right knowledge guide your thinking can be invaluable. Whether seeking fresh ideas, critique, or simple guidance on a marketing or other writing project, an expert can open up many new doors to profits.

Direct Mail

Experts say there is no better way to build prospect lists, inform customers of new products than direct mail. Typically including a sales letter, a catalog, product sheets, flyers and much more, direct mail packages require careful planning of each included piece. Rather than just collect material, putting together a formal direct mail package can generate income quicker than almost any other sales technique.

Editing

If you–ve produced an article, speech or other document and want to make sure it makes sense, is grammatically correct, doesn–t ramble – a good editor can clean up and refine the work you–ve done.

Ghostwriting & Collaboration

Getting published, with your byline, in trade journals and consumer publications catering to your customers is the best way to establish yourself or your company as the expert in your field. The next step is writing a book. But you may not have time or the writing skills to put together a complex article or book. Ghostwriting and collaboration gives you the ability to see your name in print and gain recognition for your work.

Grant Proposal Writing

For the nonprofit sector especially, but also for companies looking for funding for research projects, product testing or just about anything else you can imagine. Billions are given away every year for things you wouldn–t believe. Get a grant proposal written and your dreams of the next big selling product will be realized.

Instructional Materials

Many industries require continued education and whether you employ your own training staff or hire outside experts to keep your employees up on the latest in your field, it is vital to have clearly written, focused and accurate instructional materials including, training manuals, course outlines and testing materials.

Manuals

Whether instructional, covering corporate policy and operational specs, heath code and other safety issues or standard operating procedures, manuals are worth their weight in gold. A simple binder with everything your employees need to do their job quickly, accurately and safely.

Menus

The catalog of the restaurant industry. Don–t just list what you have for sale, give colorful descriptions of your wares and your establishment.

Newsletters

Communication, both internally and externally, is vital for the survival of any business. Newsletters can inform employees and customers of new events, products and general news of your company. Whether a one or two–page flyer produced monthly to slick–covered magazines covering your industry, newsletters inform, entertain, educate and most importantly keep your name in front of your customers. Can be either print, email or online.

Packaging Copy

When customers are making a buying decision, what the packaging tells them about the product inside can make or break that decision. The right copy on a package will not only sell the product, but educate the buyer and help make the decision easier.

Policies & Procedures

Every company has policies covering sick time, vacations, hours of operation, and much more. Make sure your policies and procedures are easy to understand and follow.

Product Sheets

Product sheets are simply one–page descriptions of a specific product – think of it as your typical catalog copy expanded to provide the most intimate details of that catalog item. They are an excellent tool for your sales staff and compliment brochures.

Proofreading

Similar in scope to editing (see above), proofreading is the careful examination of the structure, words and overall look of the document. Proofreading makes sure your copy is free of errors – factual or grammatical.

Presentations

Going before a group of investors, customers or even your own employees is a daunting task. Having an interesting, fact–filled presentation will go a long way to sell your products and ideas. Can be anything from a simple script to a full–blown multimedia presentation.

Press Releases & Press Kits

Have you or someone in your company, perhaps a customer, done something spectacular with your product? Are you releasing a new version of your top–selling system? Getting the media to write about your product, event or activity is the best kind of advertising – free! Press releases inform media outlets of special events and news at your company. Press kits provide detailed information not only of the specific event, but of your company overall. Get the press involved in your marketing efforts and watch your bottom line grow.

Public Relations

Whether in response to a problem your company or product has created (it happens to the best of us) or just interacting with your neighbors, public relations is vital for any size company. Swaying the public to your viewpoint can cut through red tape, demonstrate how your factory would benefit a community and create good will. Includes press releases, letters, ads, speeches, brochures, educational materials.

Proposals

Whether seeking grants or angel funding, gaining public and government approval for a new factory or pitching your company and expertise to gain a lucrative contract, a well–written proposal can mean the difference between success and failure.

Research

With so many sources, some good and others bad, it is often difficult for a busy executive to get the information needed most. I can research your topic and provide you with a concise report with all the pertinent detail in a simple to digest document. This service is great if you have a stack of books you need to read but don–t have time for. Book reports are a specialty.

Scripts

For radio and TV ads, programs and infomercials, short films for education or to document a procedure or problem, multimedia presentations for trade shows and conferences, scriptwriting is a complex task requiring not only strong writing (for dialog, for example), but a feel for the overall effect desired. Often written in special formats, scripts provide a structure and a guide to aid you in getting your message out through a multitude of avenues.

Speeches

Speaking to a group of people requires forethought, organization and a feel for your audience. A well–written speech is as important as the presentation. Make sure that the next time you are addressing investors, your board, or general audiences, that what you want to say is really what comes out of your mouth.

Teaching

Every business and every business person produces written documents, memos and emails on a daily basis. I can teach you how to write more quickly, with more power and ease. I can give your staff a crash course in grammar and how to write emails and memos that communicate effectively.

Website Content

More than just another brochure, websites create identity, educate customers, provide an easy way for customers to interact with your staff. A website with spelling or grammatical errors will only turn off potential buyers. Just like every other piece of communication your company sends out, web copy must conform to specific guidelines in order to do its job.

White Papers

The technical data, often in article form. White papers describe your product, the engineering and technical aspects of it for an educated audience. Not intended for the average user, white papers are geared toward the technical folks who use your product and need to know how it works.

© 2008 RichTheWriterGuy
All graphics, images, text and samples are protected under copyright law.
Any unauthorized pilfering will not be tolerated!